বৃহস্পতিবার, ১ নভেম্বর, ২০১২

Brazil is booming. How good translation can help your business join ...

Website translation services are inroads to Brazil?s Internet market.

According to Internet World Stats, Brazil, South America?s largest and most populous country, ?dominates the Latin American Internet market in terms of user numbers. In terms of penetration, it occupies approximately the third place, behind Uruguay and Chile and slightly ahead of Argentina.? Also, Brazil is going more and more towards broadband and away from dial-up.

There?s an awful lot of E-commerce in Brazil.

According to the nextweb.com over 24 million Brazilians bought things on line, generating over $5 billion (US) last year increasing by almost 25 percent over the previous year. More than just volume, the article points out, are the number of new users. Over four million Brazilians came on line for the first time during 2011, and even lower income folks are buying. This means that e-commerce web site vendors have to adapt to the market and know what the ?non-elite? customers want.

Middle class is growing and so will e-commerce.

Brazil, like much of South America, is experiencing a growth in its middle class. Along with more enlightened social policies that, according to KnowledgeWharton, there is a continuing reduction in inequality and poverty. What the average consumer in Brazil wants and buys on line, in descending order of volume are the following: home appliances (13%), information technology services (12%), health/beauty products (11%), books and magazines (8%) and electronics (6%).

Filling the talent vacuum?

As Brazil?s web commerce grows, so do job opportunities. The lack of qualified talent is promoting a talent search for qualified workers in Brazil?s e-commerce network. While the talent search continues inside the country, the Brazilian market will need to also rely on outsourcing towards ready-to-use Portuguese language web sites.

Passing through the English-to-Brazilian Portuguese portal?

Moving into the ripe Brazilian market either for e-commerce or simply showing your wares requires a welcoming site with only the most accurate and idiomatically sensitive rendition of your message. A website with multiple language options instantly adds as many more potential customers. Add Brazilian Portuguese, and you get the picture.

Keylingo website translation services incorporate what you need.

Contact us and see how our professional website translation services include a project management approach to ensure the best website you can get in any language.

Source: http://keylingo.com/blog/2012/10/30/brazil-is-booming-how-good-translation-can-help-your-business-join-the-party/

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